Placards printing

Placards are an effective way of announcing all sorts of events and promotions, as well as advertising products. Large format printing of posters  is consistently popular in the printing industry. And this is not surprising, because a large-format poster printed on high-quality paper attracts a lot of attention, and therefore potential customers. Due to this, the printing of posters in Riga fully justifies the investment and conveys important information to consumers.

Placard formats

Like any printing product, the placard comes in different sizes, and you need to choose it based on the location. For example, placards in A4 (210 x 297 mm) or A3 (297 x 420 mm) format are best placed in small rooms and places, for example, in elevators, public transport, on message boards, etc.

They are made using digital printing, so their production does not take much time.

Large format placards A2 (420 x 594mm), A1 (594 x 841 mm) or the largest placard format A0 (841 x 1189 mm) will attract a lot of attention and are perfect for outdoor advertising. Moreover, custom-made posters in large format provide a huge space for creativity and development of interesting designs.

Placard design

An important role for placards is played by their design, because the effectiveness of your advertising campaign depends on it. It is important to keep in mind that the glance on a poster lingers only for a few seconds, so the headlines should be large and the design bright and catchy in order to attract your target audience.

You can use bright neon colors, photographs, freehand drawings or other design elements – whatever your imagination allows. And to get the maximum result, you need to take into account some factors:

• Readability. Before ordering poster printing, you need to make sure that the headline on the product is large enough to attract attention. The main message should be about half the size. And the most important points should be highlighted in bold text or color.
• Dominant image. The poster should not contain an overabundance of various design elements. Pick one main picture and then decorate it.
• Seriality. If the design is repeated, people remember it better. Therefore, release a series of posters with similar designs, and for maximum effectiveness you can also distribute them via social media and digital versions of the posters.
• Do not load the product with a lot of text. Leave some free space for better readability and better looking text.
• Call to action. Be sure to write text at the end of the poster that would call the consumer to action. This increases the effectiveness of the advertising campaign.
• Check spelling and punctuation. This is a must, since mistakes are often glaring and cause negative emotions in people. And having sent a poster with mistakes to print, alas, it will not be possible to change them.
• Contacts. Be sure to leave your contacts at the bottom of the poster so that the consumer knows how to contact you.

Printing placards in PrintGroup printing house

Choosing our printing house in Riga, you are guaranteed to get a team of professionals who will provide you with convenient service and high-quality printing. We will quickly print custom-made posters and deliver them to you anywhere in Latvia.

* The cost of the basic service does not include layout development and consulting